Case study · 03
Aperture Commerce
Editorial luxury storefront
| Look 07 | Midnight coat | Live | 92 |
| Look 12 | Aureate bag | Live | 74 |
| Look 03 | Silk column | Hold | 41 |
| Look 19 | Opera pump | Live | 88 |
Overview
A custom storefront with lookbook storytelling and a composed checkout.
Challenge
The brand looked expensive. The store behaved like a template.
Objectives
- Editorial PDP
- Quiet checkout
- Ops visibility
Strategy
Treat merchandising as cinematography. Reduce steps after intent is clear.
UX approach
Full-bleed product stages, restrained type, gold only on availability and CTAs.
Features
LookbooksSize logicGift flowOrder console
Product surfaces
| Look 07 | Midnight coat | Live | 92 |
| Look 12 | Aureate bag | Live | 74 |
| Look 03 | Silk column | Hold | 41 |
| Look 19 | Opera pump | Live | 88 |
Today
Priority queue
3 items need you
Open board
Results
PDP dwell and checkout completion improved in prototype tests (demo).
Placeholder brand director quote for demonstration only.